Some surprising facts about how we communicate. These statistics are staggering.
By 2010, Gen Y will outnumber Baby Boomers
…96% of them have joined a social network (96%!!!)
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Social media has overtaken porn as the #1 activity on the Web
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Years to reach 50 million users:
- Radio – 38 years
- TV – 13 years
- Internet – 4 years
- iPod – 3 years
- Facebook added 100 million (not 50 million) users in less than 9 months
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Gen Y and Z consider email passe’
…In 2009 Boston College stopped distributing email addresses to incoming freshmen
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If Facebook were a country….it would be the world’s 4th largest
- China
- India
- United States
- Indonesia
- Brazil
- Pakistan
- Bangladesh
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24 of the 25 largest newspapers are experience record declines in circulation
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We no longer search for the news…the news finds us
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In the future, we will no longer search for products and service
They will find us via social media.
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Social media isn’t a fad, it’s a fundamental shift in the way we communicate.