Some surprising facts about how we communicate.  These statistics are staggering.

By 2010, Gen Y will outnumber Baby Boomers

…96% of them have joined a social network  (96%!!!)

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Social media has overtaken porn as the #1 activity on the Web

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Years to reach 50 million users:

• Radio – 38 years
• TV – 13 years
• Internet – 4 years
• iPod – 3 years
• Facebook added 100 million (not 50 million) users in less than 9 months

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Gen Y and Z consider email passe’

…In 2009 Boston College stopped distributing email addresses to incoming freshmen

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If Facebook were a country….it would be the world’s 4th largest

1. China
2. India
3. United States
4. Facebook
5. Indonesia
6. Brazil
7. Pakistan
8. Bangladesh

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24 of the 25 largest newspapers are experience record declines in circulation

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We no longer search for the news…the news finds us

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In the future, we will no longer search for products and service

They will find us via social media.

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Social media isn’t a fad, it’s a fundamental shift in the way we communicate.